Gurgen, also known as Gosha, is the visionary Creative Director and Founder of UrArtU Gallery. His artistic philosophy is centered around the belief that "we are art" and everything we create or encounter is a manifestation of that art.

UrArtU Gallery operates on the idea that art is omnipresent-whether in the natural world or in human craftsmanship. For Gosha, flowers symbolize more than beauty; they represent a deeper connection to life and creativity. His mission is to not only preserve this beauty but to breathe new life into it through his creative endeavors.

In his words, art is an exchange-"Soul to Soul, Heart to Heart"-reflecting the profound connection between the artist, the viewer, and the world around them.