YANGO PLAY: NEW SERIES LAUNCH

Services: influencer marketing
Period: June 2024
Results: reach >5,5mln (Instagram + TikTok)

To attract audience attention and increase awareness of the first AI-powered super app Yango Play we collaborated with 8 local influencers who collectively reached more than 5 mlns on Reels and TikTok. These influencers created native content integrating Yango Play content (TV shows, music) organically, including challenges, POV videos, GRWM, and movie reviews, without direct advertising and tags.

Yango Play, the first AI-powered super app integrating movies, TV shows, music, mini-games, and TV channels, recently launched an exclusive new movie and its innovative music recommendation system MyVibe.